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Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in… Read more
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Immediately download your ebook while waiting for your print delivery. No promo code is needed.
List of figures
About the author
Chapter 1: Introduction
Chapter 2: Communicating with Chinese by understanding them better
Chapter 3: The Chung Model: a practical business example
Chapter 4: Characteristics of the Chinese in commercial negotiations
Chapter 5: A culturally sound entry strategy brings success
Chapter 6: The mindset of culture and its impact
Chapter 7: Mistakes to avoid in managing multicultural teams
Chapter 8: Cultural obstacles to negotiations: new research in China
Chapter 9: Eat, drink and may your business prosper
Chapter 10: How to market products to Chinese consumers
Chapter 11: Conclusion
Index
MC