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The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their tea… Read more
LIMITED OFFER
Immediately download your ebook while waiting for your print delivery. No promo code is needed.
The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one.
The book discusses the five phases of persona lifecycle:
Family planning — Basic ideas and a few tools that will help one get organized
Conception and gestation — Step-by-step instructions to move from assumptions to completed personas
Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time
Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle
Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one
Beginning interface designers and developers, software designers, web designers, web application designers, interaction designers, appliance designers and developers, information architects, usability engineers, usability evaluators and development managers, students in computer science, graphic design, HCI, and usability.
TA
JP
John holds a Ph.D. in experimental psychology from the University of South Florida and has published articles and chapters on usability methods, skill training, naturalistic decision-making, speech perception and second-language learning. He has been creating and using personas for more than five years, continually developing a more rigorous approach to the method and mentoring numerous product teams at Microsoft and companies worldwide in adopting the technique. John has led workshops and spoken widely on the topic at both academic and industry events.