Journal of Destination Marketing & Management




Co-Editors:A. Fyall





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Aims & Scope

The Journal of Destination Marketing & Management (JDMM) aims to be the leading international journal for the study of tourist destinations by providing a critical understanding of all aspects of their marketing and management, as they are situated in their particular policy, planning, economic, geographical and historical contexts.

JDMM seeks to develop a robust theoretical understanding of destination marketing and management by harnessing knowledge drawn from the full breadth of disciplinary approaches to the study of destinations. It seeks to foster a critical development of the domain, expand the frontiers of knowledge in the field and provide an international forum for the exchange of ideas.

The objective of JDMM is therefore to publish up-to-date, high-quality, original research papers and reviews. As such, the journal aspires to be vibrant, engaging and accessible, yet at the same time integrative and challenging. Those involved in the interdisciplinary approach of marketing and management, economic development and planning, geography, sociology, psychology, anthropology, retailing, policy making and public administration of tourist destinations will find the journal of particular interest.


Co-Editors A. Fyall Bournemouth University, Poole, UK, B. Garrod Aberystwyth University, Aberystwyth, UK, Y. Wang University of Central Florida, Orlando, FL, USA, Regional Editors S. Hudson University of South Carolina, Columbia, SC, USA, N. Morgan Cardiff Metropolitan University, Cardiff, UK, B. Prideaux James Cook University, Cairns, QLD, Australia, K. Swart Cape Peninsula University of Technology, Cape Town, South Africa, P. Williams American University of Sharjah, Sharjah, United Arab Emirates, H. Xiao The Hong Kong Polytechnic University, Kowloon, Hong Kong, Editorial Board P. Alford Bournemouth University, Poole, UK, L. Andreu Universitat de València, Bursajot, Spain, P. Beritelli Universität St. Gallen, St. Gallen, Switzerland, D. Buhalis Bournemouth University, Poole, UK, T. Coles University of Exeter, Exeter, UK, C. Costa Universidade de Aveiro, Aveiro, Portugal, M. de Carlo IULM University, Milan, Italy, S. dos Anjos University of Vale do Itajai, Santa Catarina State, Brazil, D. Dredge Southern Cross University, Lismore, NSW, Australia, M. Florek Poznan University of Economics, Poznan, Poland, I. Frochot University of Chambery, Chambery, France, J. Gnoth University of Otago, Dunedin, New Zealand, Y. Guo Fudan University, Shanghai, China, J. Henderson Nanyang Technological University, Singapore, Singapore, J. Higham University of Otago, Dunedin, New Zealand, P. Hunter Jones University of Liverpool, Liverpool, UK, C. Jurowski Northern Arizona University, Flagstaff, AZ, USA, P. Keller Université de Lausanne, Lausanne, Switzerland, M. Kozak Mugla University, Mugla, Turkey, C. Laesser Universität St. Gallen, St. Gallen, Switzerland, R. Law The Hong Kong Polytechnic University, Kowloon, Hong Kong, A. Leask Edinburgh Napier University, Edinburgh, UK, P. Legoherel Université d'Angers, Angers, France, X. Lehto Purdue University, West Lafayette, IN, USA, R. Li University of South Carolina, Columbia, SC, USA, P. Long Leeds Metropolitan University, Leeds, UK, P. Lugosi Oxford Brookes University, Oxford, UK, S. McCabe University of Nottingham, Nottingham, UK, B. McKercher The Hong Kong Polytechnic University, Kowloon, Hong Kong, N. Othman Universiti Teknologi MARA, Selangor Darul Ehsan, Malaysia, E. Parra Lopez Universidad de La Laguna, La Laguna, Spain, H. Pechlaner Catholic University of Eichstatt-Ingolstadt, Eichstätt, Germany, S. Pike Queensland University of Technology, Brisbane, QLD, Australia, A. Reichel Ben Gurion University of the Negev, Beer Sheva, Israel, A. Tasci University of Florida, Gainesville, FL, USA, Y. von Freidrichs Mid-Sweden University, Ostersund, Sweden, A. Walls San Francisco State University (SFSU), San Francisco, CA, USA
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