Australasian Marketing Journal

Editor Lester W. Johnson Professor of Management (Marketing), Melbourne Business School, The University of Melbourne, 200 Leicester St, Carlton Victoria 3053, Austalia, Associate Editors , Editorial Board F. Alpert University of Queensland, Australia, S. Bell University of Melbourne, Australia, L Bove University of Melbourne, Australia, M. Brennan Massey University, New Zealand, R. Brodie University of Auckland, New Zealand, M. Buchanan-Oliver University of Auckland, New Zealand, J. Cadeaux University of New South Wales, Australia, S. Chetty Massey University, New Zealand, D. Corkindale University of South Australia, Australia, T Dagger Monash University, Australia, P. Danaher Melbourne Business School, Australia, K. DeRuyter University of Masstricht, The Netherlands, R. East Kingston University, UK, M. Ewing Monash University, Australia, M. Gabbott Macquarie University, Australia, B. Gray University of Otago, New Zealand, J. Hoek University of Otago, New Zealand, D. Jarratt Charles Sturt University, Australia, H.T Keh Peking University, PRC, N Kimpakorn Chiang Mai University, Thailand, S. Koslow University of Waikato, New Zealand, R. Lawson University of Otago, New Zealand, A. Lindgreen University of Hull, UK, W. Merrilees Griffith University, Australia, R. Mizerski University of Western Australia, Australia, P. Morrison Australian National University, Australia, H. Oppewal Monash University, Australia, P. Patterson University of New South Wales, Australia, M. Polonsky Deakin University, Australia, P.G. Quester University of Adelaide, Australia, J. Roberts Australian National University, Australia, J.R. Rossiter University of Wollongong, Australia, R Russell-Bennett Queensland University of Technology, Australia, B. Sharp University of South Australia, Australia, G. Soutar University of Western Australia, Australia, G Sullivan-Mort La Trobe University, Australia, J. Sweeney University of Western Australia, Australia, P. Thirkell Victoria University, Wellington, New Zealand, M. Uncles University of New South Wales, Australia, H. Van Heerde University of Waikato, New Zealand, S. Vargo University of Hawaii, USA, J. Weerawardena University of Queensland, Australia, I. Wilkinson University of New South Wales, Australia, H Winzar Macquarie University, Australia, J. Wirtz National University of Singapore, Singapore, M. Wright Massey University, New Zealand, L. Young University of Western Sydney, Australia, S. Dann Australian National University (ANU), Canberra, ACT, Australia, J. McColl-Kennedy University of Queensland, Brisbane, QLD, Australia