Journal of Interactive Marketing

Journal of Interactive Marketing

Published on behalf of the Marketing EDGE





Editor:B. T. Ratchford





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Aims & Scope

The Journal of Interactive Marketing, published on behalf of the Marketing EDGE, serves as a catalyst for identifying issues andshaping ideas associated with the expanding electronic, interactive, and direct marketing environments. We publish leading-edge,high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing.The journal has no preferred or disallowed methodologies but is open to conceptually rigorous approaches of any type. Manuscriptsshould address current or emerging managerial problems and have the potential to impact practice and theory in digital marketingand related areas.

A partial list of topics suitable for publication in the journal might include, but not be limited to:

  • Big data
  • Electronic retail
  • Online advertising
  • Click stream modeling
  • Browsing and buying behavior
  • E-service and self-service technology
  • Online branding
  • Direct marketing
  • Database marketing
  • Customer relationship management
  • Strategic use of IT
  • Impact of IT on market structure
  • E-business strategy
  • Multichannel marketing
  • Social media and social networks
  • Network effects and markets
  • Two-sided platform management
  • Relationships with online intermediaries
  • Mobile marketing
  • Search engines
  • Viral marketing
  • User-generated content
  • Privacy, trust and ethical issues
  • Online pricing and auctions
  • Recommendor systems
  • Direct and interactive B2B marketing

A more detailed presentation of the full scope of the journal is available in Ratchford (2015).In summary, we invite researchers and thought leaders to submit their best work, on what has become the most dynamic and challenging part of contemporary marketing practice, to the Journal of Interactive Marketing.

Ratchford, Brian T. (2015), "Some Directions for Research in Interactive Marketing," Journal of Interactive Marketing, 29, v-vii.


Abstracting and Indexing

ABI/Inform, Business Periodicals Index, Current Abstracts of Chemistry, Current Contents & SocSci Search, Emerald Management Reviews, Journal Citation Reports - Science Edition, Psychological Abstracts, Scopus, Social Sciences Citation Index, Web of Science
Editor C. Hofacker College of Business Admin., Florida State University, Tallahassee, FL 32306-1110, USA, Managing Editor B. Hruska Direct Marketing Educational Foundation, 1120 Avenue of the Americas, New York, NY 10036-6700, USA, Editor Emeritus J. Deighton , R. Glazer , E. Malthouse , V. Shankar , R. Winer , Editorial Board L. Aksoy Fordham University, Bronx, NY, USA, R. Batra University of Michigan, Ann Arbor, MI, USA, S. Bellman Murdoch University, Murdoch, WA, Australia, P. Berger Bentley University, Waltham, MA, USA, A. Bodapati University of California at Los Angeles (UCLA), Los Angeles, CA, USA, A. De Bruyn ESSEC Business School, Cergy-Pontoise, France, P de Pelsmacker Universiteit Antwerpen, Antwerpen, Belgium, M.G. Dekimpe Tilburg University, Tilburg, Netherlands, U. Dholakia Rice University, Houston, TX, USA, N. Donthu Georgia State University, Atlanta, GA, USA, P. Fader University of Pennsylvania, Philadelphia, PA, USA, A. Finn , D. Grewal Babson College, Babson Park, MA, USA, S. Gupta Harvard Business School, Boston, MA, USA, G. Haeubl , R. Hamilton University of Maryland, College Park, MD, USA, W. Hanson Stanford University, Stanford, CA, USA, B.G.S. Hardie London Business School, London, UK, D. Hoffman University of California at Riverside, Riverside, CA, USA, D. Johnson University of Hartford, West Hartford, CT, USA, K. Kalyanam Santa Clara University, Santa Clara, CA, USA, A. Kirmani University of Maryland, College Park, MD, USA, P.K. Kopalle Dartmouth College, Hanover, NH, USA, M. Krafft Westfälische Wilhelms-Universität Münster, Münster, Germany, V. Kumar Georgia State University, Atlanta, GA, USA, T. Kushwaha University of North Carolina at Chapel Hill, NC, USA, K.N. Lemon Boston College, Chestnut Hill, MA, USA, C. Mathwick Portland State University, Portland, OR, USA, G. Milne University of Massachusetts at Amherst, Amherst, MA, USA, V. Mittal Rice University, Houston, TX, USA, W. Moe University of Maryland, College Park, MD, USA, A. Montgomery Carnegie Mellon University, Pittsburgh, PA, USA, F. Mulhern Northwestern University, Evanston, IL, USA, B.P.S. Murthi University of Texas at Dallas, Richardson, USA, P. Naik University of California at Davis, Davis, CA, USA, S.A. Neslin Dartmouth College, Hanover, NH, USA, T. Novak University of California at Riverside, Riverside, CA, USA, X. Pan University of California at Riverside, Riverside, CA, USA, A. Parasuraman University of Miami, Coral Gables, FL, USA, J. Peltier University of Wisconsin - Whitewater, Whitewater, WI, USA, P. Pfeifer , A. Rangaswamy Pennsylvania State University, University Park, PA, USA, B. T. Ratchford University of Texas at Dallas, Richardson, USA, A.E. Schlosser University of Washington, Seattle, WA, USA, F. Sultan Northeastern University, Boston, MA, USA, D. Van den Poel Universiteit Gent, Gent, Belgium, R. Varadarajan Texas A&M University, College Station, TX, USA, R. Venkatesan , A. Venkatesh University of California at Irvine, Irvine, CA, USA, P. Verhoef Rijksuniversiteit Groningen, Groningen, Netherlands, B. Wierenga Erasmus Universiteit Rotterdam, Rotterdam, Netherlands, J. Wu Louisiana State University, Baton Rouge, LA, USA, M. Yadav Texas A&M University, College Station, TX, USA
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