Journal of Retailing

Editor-in-Chief S. Ganesan University of Arizona, Eller College of Management, Tucson, AZ, USA, Associate Editors , Consumer Behavior William O. Bearden University of South Carolina, USA, Marketing Science Charles A. Ingene University of Mississippi, USA, Praveen Kopalle Dartmouth College, USA, Murali Mantrala University of Missouri, Columbia, MO, USA, Qualitative Research Robert Kozinets York University, Canada, Strategy V. Kumar Georgia State University, USA, Executive Board New York University, New York, NY, USA, Editor Emeritus L. P Bucklin University of California, USA, Editorial Board D. D. Achabal Santa Clara University, USA, M. Ahearne University of Houston, Houston, TX, USA, K. L. Ailawadi Dartmouth College, USA, J.W. Alba University of Florida, Gainesville, FL, USA, M. I. Alpert University of Texas at Austin, USA, C. Areni University of Sydney, Australia, T. Arnold Oklahoma State University, USA, R. P. Bagozzi University of Michigan, USA, J. Baker Texas Christian University, USA, A. Basu Syracuse University, USA, S. Beatty University of Alabama, USA, D.R. Bell University of Pennsylvania, USA, L. L. Berry Texas A&M University, USA, P. Bloch University of Missouri, Columbia, MO, USA, M. Brady Florida State University, USA, J. R Brown West Virginia University, Morgantown, WV, USA, S. Brown University of Houston, USA, M. Campbell University of Colorado at Boulder, USA, D. Chakravarti Johns Hopkins University, Baltimore, MD, USA, J.-C. Chebat Ecole des Hautes Etudes Commerciales (HEC), Canada, C. Choi Rutgers University, USA, J. J. Cronin Florida State University, USA, R.P. Dant The University of Oklahoma, Norman, Norman, OK, USA, K. de Reyter Maastricht University, The Netherlands, R. Desiraju University of Central Florida, USA, U. Dholakia Rice University, Houston, TX, USA, X. Dreze University of Pennsylvania, USA, P. W. Farris University of Virginia, USA, G. Franke University of Alabama, USA, D. Gauri Syracuse University, USA, M. Gilly University of California at Irvine, USA, R. Goodstein Georgetown University, USA, D. A. Grace Griffith University, USA, D. Grewal Babson College, USA, R. Grewal Pennsylvania State University, University Park, PA, USA, G. Gundlach University of North Florida, USA, D. M. Hardesty University of Kentucky, USA, J. Heide University of Wisconsin, USA, S. Hoch University of Pennsylvania, USA, T. Hult Michigan State University, East Lansing, MI, USA, J. J. Inman University of Pittsburgh, USA, G. Iyer Florida Atlantic University, USA, G. John University of Minnesota, Minneapolis, MN, USA, J. Johnson Amsterdam Business School, Netherlands, W. A. Kamakura Duke University, USA, P. J. Kaufmann Boston University, USA, R. A. Kerin Southern Methodist University, USA, A. Labroo University of Toronto, Toronto, ON, Canada, E. Lee Syracuse University, USA, M. Levy Babson College, USA, Y. Liu University of Arizona, Tucson, AZ, USA, S. Mackenzie Indiana University, Bloomington, IN, USA, A. Magi University of South Florida, USA, J. G. Maxham University of Virginia, USA, T. Mazumdar Syracuse University, USA, L. McAlister The University of Texas at Austin, Austin, TX, USA, P. McGoldrick University of Manchester, Manchester, England, UK, S. McIntyre Santa Clara University, USA, V. Mittal Rice University, USA, F. Mulhern Northwestern University, USA, D. Narayandas Harvard Business School, Boston, MA, USA, R. W. Palmatier University of Washington, USA, A. Parasuraman University of Miami, USA, M. Parry University of Missouri-Kansas, USA, K. Pauwels Ozyegin University, Altunizade Üsküdar, Turkey, R. A. Peterson University of Texas at Austin, USA, A. Prasad University of Texas at Dallas, USA, P. Raghubir New York University, USA, B. T. Ratchford University of Texas at Dallas, USA, K. Reynolds University of Alabama, USA, A. Roggeveen Babson College, USA, L. Scheer University of Missouri-Columbia, USA, R. Sethuraman Southern Methodist University, USA, V. Shankar Texas A&M University, USA, S. Sharma University of South Carolina, USA, B. Shiv Stanford University, Stanford, CA, USA, J. Singh Case Western Reserve University, USA, R. Sohi University of Nebraska, USA, J. Steckel New York University, USA, K. Sudhir Yale University, New Haven, CT, USA, M. Tsir