Skip to main content

Save up to 30% on Elsevier print and eBooks with free shipping. No promo code needed.

Save up to 30% on print and eBooks.

Social Media Audits

Achieving Deep Impact Without Sacrificing the Bottom Line

  • 1st Edition - October 31, 2013
  • Author: Urs E Gattiker
  • Language: English
  • Paperback ISBN:
    9 7 8 - 1 - 8 4 3 3 4 - 7 4 5 - 3
  • eBook ISBN:
    9 7 8 - 1 - 7 8 0 6 3 - 4 2 6 - 5

Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing… Read more

Social Media Audits

Purchase options

LIMITED OFFER

Save 50% on book bundles

Immediately download your ebook while waiting for your print delivery. No promo code is needed.

Institutional subscription on ScienceDirect

Request a sales quote
Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional ‘shout marketing’ to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities.