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Cruise to Success
How to Steer Your Way through the Murky Waters of Marketing Your Library
1st Edition - January 30, 2009
Author: Loreen Phillips
Language: English
Hardback ISBN:9781843344834
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eBook ISBN:9781780630021
9 7 8 - 1 - 7 8 0 6 3 - 0 0 2 - 1
Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a…Read more
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Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources.
Step-by-step guidelines
How to instructions
Clear, concise information
Practitioners and students of Library and Information Science
Why should libraries market themselves? The library as a corporation; Creating a SWOT analysis; Areas to consider in a marketing campaign; Merchandising and branding; Marketing strategy; Poster guidelines; Other tools of communication: News announcements, public relations, newsletters and annual reports; References, further reading and resources.
No. of pages: 134
Language: English
Edition: 1
Published: January 30, 2009
Imprint: Chandos Publishing
Hardback ISBN: 9781843344834
eBook ISBN: 9781780630021
LP
Loreen Phillips
Loreen Phillips, Head of Information Literacy Services at McDermott Library, coordinates the library instruction program. Her responsibilities include instruction and outreach, reference. She has been a librarian for over 20 years and has been marketing her library for over five years.