Corporate Video Production, 1st Edition,Stuart Sweetow,ISBN9780240813417

336 Pages / 235 X 191



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Corporate Video Production, 1st Edition

Beyond the Board Room (And OUT of the Bored Room)

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Author : S  Sweetow   

Published: 28 Feb 2011

Imprint: Focal Press

ISBN: 9780240813417

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Key Features

*Learn the ins-and-outs of producing high-quality corporate videos – including training videos, conference videos, podcasts, and interactive training – and learn how to land coveted corporate freelance contracts

*Written by an industry veteran who has written over 100 published articles and taught video production for seven years

*Enhance the quality of your current corporate videos with these tips and tricks on developing engaging scripts, shooting on location, and how to interview subjects – also includes forms and guides that you can use in your own work

Description

Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran. Stuart Sweetow teaches you how to make imaginative corporate videos with eye-catching design, rhythmic editing tricks, and essential scriptwriting and interview techniques. Learn how to shoot on location or in a studio and how to work with employees-turned-actors. Also, discover how to get contracts and to produce online videos and podcasts for corporations, government agencies and non-profit organizations.

Stuart Sweetow

Stuart Sweetow is a videographer specializing in corporate video production and informational videos. His career started in 1970 when he won First Place in the Southern Illinois University Film Festival. He worked as a staff videographer for corporations for several years until he founded Audio Visual Consultants, a video production company specializing in producing training and marketing videos for corporations and non-profit organizations. Sweetow taught video production for seven years at the University of California Berkeley Extension, and has written over 100 articles on video for various magazines. His father was a television producer when the medium was just getting started in the 1950s. Sweetow remembers playing with film editing equipment on the family dining room table. In 1983 after getting laid off from his corporate video job, he started Audio Visual Consultants, a video production and consulting company. His first client was his former employer. Sweetow built the company slowly over the years, specializing in producing informational videos.

Affiliations and Expertise

Stuart Sweetow owns Audio Visual Consultants, a video production and consulting company in Oakland, California, that he started in 1983. He taught video production at the University of California Berkeley Extension and has written scores of articles for video magazines. He was the associate editor of "Wedding and Event Videography" and a contributing editor to "Camcorder & Computer Video" magazine. He currently is a contributing editor to "EventDV" magazine. His company’s website (www.avconsultants.com) features production-planning guides and tips on using video with social media.

Corporate Video Production, 1st Edition

Introduction; In-House Video Department; Marketing Yourself as a Professional Producer; Government Video Contracting; Budgets; Role of Producer; Role of Director; Role of Production Coordinator; Scriptwriting; Genres for Corporate Video; Legal Considerations: Talent; Studio Shooting; Location Shooting; Interview Techniques; Aesthetic Considerations; Production Techniques; Post Production Techniques; Training Videos; Marketing Videos; Conferences, Corporate Events, Meetings; Non-Profit Organizations; Media Training; Interactive Video; Online Video; Podcasts

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