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Sensory Evaluation Practices
 
 

Sensory Evaluation Practices, 3rd Edition

 
Sensory Evaluation Practices, 3rd Edition,Herbert Stone,Joel Sidel,ISBN9780126726909
 
 
 

  &      

Academic Press

9780126726909 New edition

9780080474359

408

246 X 189

This book will provide useful information for consumer products and food industry personnel involved in the production and marketing of foods, beverages, cosmetics, paper products, and fragrances.

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Key Features

*Appeals to sensory experts both in academia and business
*Discovered new optimization is based on integration of sensory descriptive and consumer research data
*New sensory information with imagery

Description

The enjoyment of products is closely related to the senses, and in the case of food - mainly taste, aroma and texture. Sensory evaluation is a dynamic field concentrating on the utilization of humans for the measurement of sensory perceptions and/or their effect on food and taste acceptance.

Since 1985 when the first edition of this book was published, there have been many changes in he field of sensory evaluation. Sensory Evaluation Practices, Third Edition provides a critical evaluation of all current developments in the field, recognizing the impact that the discipline has had within academic circles, in business, and the relationships between research developments and their applications. This new edition takes into consideration the impact of data processing systems, as well as the internet and its implications for the future of sensory evaluation.

Readership

Food sensory professionals, technical managers and product development specialists, industry research directors, marketing, marketing research, advertising professionals, sensory evaluation undergraduates

Herbert Stone

In 1974, Stone and Sidel founded the Tragon Corporation, an important sensory consulting and testing company offering full-service consumer goods research. As a pioneering company in the field of sensory evaluation, Tragon has been able to offer unparalleled capabilities to its customers through the Quantitative Descriptive Analysis (QDA) sensory method, a market evaluation system developed by Stone and Sidel.Cumulatively, the authors have over half a century experience in the field of sensory evaluation. In addition to founding the Tragon Corporation, the authors have conducted domestic and international workshops; designed, analyzed, and reported on over 10,000 sensory tests; and have been sensory consultants to the senior management of most major food and consumer products companies.

Affiliations and Expertise

Tragon Corporation, Redwood City, California

View additional works by Herbert Stone

Joel Sidel

In 1974, Stone and Sidel founded the Tragon Corporation, an important sensory consulting and testing company offering full-service consumer goods research. As a pioneering company in the field of sensory evaluation, Tragon has been able to offer unparalleled capabilities to its customers through the Quantitative Descriptive Analysis (QDA) sensory method, a market evaluation system developed by Stone and Sidel.Cumulatively, the authors have over half a century experience in the field of sensory evaluation. In addition to founding the Tragon Corporation, the authors have conducted domestic and international workshops; designed, analyzed, and reported on over 10,000 sensory tests; and have been sensory consultants to the senior management of most major food and consumer products companies.

Affiliations and Expertise

Tragon Corporation, Redwood City, California

Sensory Evaluation Practices, 3rd Edition

Organization and operation of a sensory evaluation program; measurement; test strategy and the design of experiments; discrimination testing; descriptive analysis; acceptance testing; special problems
 
 

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