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The Persona Lifecycle, 1st Edition

Keeping People in Mind Throughout Product Design

 
The Persona Lifecycle, 1st Edition,John Pruitt,Tamara Adlin,ISBN9780080455730
 
 
 

  &      

Morgan Kaufmann

9780080455730

744

A field guide exclusively focused on interaction design's most popular new technique.

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Key Features

Features
* Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development.
* A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end.
* Recommended best practices in techniques, tools, and innovative methods.
* Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.

Description

If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the “how” of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing.

John Pruitt is the User Research Manager for the Tablet & Mobile PC Division at Microsoft Corporation. Tamara Adlin is a Customer Experience Manager at Amazon.com. For the past six years, John and Tamara have been researching and using personas, leading workshops, and teaching courses at professional conferences and universities. They developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals.

Readership

User-Centered Design (UCD)professionals, including usability practitioners, interaction designers; technical writers, and program managers, as well as programmers/developers who act as the interaction designers for software--or those professionals who work with developers and designers.

John Pruitt

John Pruitt is a User Research Manager for the Tablet and Mobile PC Division at Microsoft Corporation. Since joining Microsoft in 1998, he has conducted user research for a number of products including Windows 98SE, Windows 2000 Professional, Windows XP, and MSN Explorer, versions 6, 7 & 8. Prior to Microsoft, he was an invited researcher in the Human Information Processing Division of the Advanced Telecommunications Research Laboratory, in Kyoto, Japan, and also worked as a civilian scientist doing simulation and training research for the U.S. Navy. John holds a Ph.D. in experimental psychology from the University of South Florida and has published articles and chapters on usability methods, skill training, naturalistic decision-making, speech perception and second-language learning. He has been creating and using personas for more than five years, continually developing a more rigorous approach to the method and mentoring numerous product teams at Microsoft and companies worldwide in adopting the technique. John has led workshops and spoken widely on the topic at both academic and industry events.

Affiliations and Expertise

Senior Program Manager, SharePoint, Microsoft

Tamara Adlin

Tamara Adlin is the Principal consultant at Adlin, Inc. She was formerly a Customer Experience Manager at Amazon.com. For the past six years, John and Tamara have been researching and using personas, leading workshops, and teaching courses at professional conferences and universities. They developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals.

Affiliations and Expertise

Experience Strategist, adlin, inc.

The Persona Lifecycle, 1st Edition

Chapter 1 – The Next Frontier for User-Centered Design: Making User Representations More Usable
Chapter 2 – The Persona Lifecycle: A framework for the persona approach
Chapter 3 – Phase 1: Family Planning (planning a persona effort)
Chapter 4 – Phase 2: Conception & Gestation (creating personas)
Chapter 5 – Phase 3: Birth & Maturation (launching and communicating personas)
Chapter 6 – Phase 4: Adulthood (using personas)
Chapter 7 – Phase 5: Lifetime Achievement and Retirement (ROI and reuse of personas)

Contributed Chapters:
Chapter 8 – Users, roles and personas (by Larry Constantine)
Chapter 9 - Storytelling and narrative (by Whitney Quesenbery)
Chapter 10 - Reality and Design Maps (by Tamara Adlin & Holly Jamesen)
Chapter 11 - Marketing versus design personas (by Bob Barlow-Busch)
Chapter 12 – Why personas work: The psychological evidence (by Jonathan Grudin)
Appendix A- Example Personas
Appendix B- Sample Image Release Form
References
Contributor Index
Index

Quotes and reviews

"Personas personified. The definitive word on why personas are better than people in guiding your designs. Filled with case histories, sidebars, and helpful, useful guidelines as well as deep, penetrating analyses. A big book, and for reason. This book is unique in that it is truly for everyone: the practitioner, the researcher, and the teacher. Did I say this was essential reading? Well, it is: if you use personas, if you have thought about using them, if you don't even know what they are, this is the book for you." - Don Norman, author of Emotional Design and The Design of Everyday Things

"Personas are powerful design tools, which are that much more dangerous if they are grounded in weak methodology. Pruitt and Adlin show you how to do personas right and how to base them on real user data. Follow their advice or risk disaster." Jakob Nielsen, author of Usability Engineering and Designing Web Usability: The Practice of Simplicity
 
 
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NOTE: We are upgrading our eBook operations; please allow up to 1-2 days for delivery of your eBook order.