Brainstorming and Beyond

Brainstorming and Beyond, 1st Edition

A User-Centered Design Method

Brainstorming and Beyond, 1st Edition,Chauncey Wilson,ISBN9780124071575


Morgan Kaufmann




229 X 152

Learn techniques and evidence-based best practices for generating ideas verbally, in writing, and through sketches that can improve ideation and enhance business value.

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Key Features

  • Learn the proper techniques for generating ideas with limited time, hostile audiences, and limited facilitation support
  • Explores efficient processes for analyzing the value of ideas
  • Examines ways to generate visual as well as textual ideas


Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success.


User experience architects, designers, researchers, and specialists

Chauncey Wilson

Chauncey Wilson is a UX Architect with 40 years of experience in human factors, usability, and user experience design. He has published and presented widely at UXPA, STC, CHI, APA, and HFES conferences. The author has published several books and chapters on usability engineering, brainstorming, surveys, victimization, and inspection methods. He has worked in small and large firms, started teams, consulted for a large firm, and consulted as a lone consultant. He enjoys the role of mentor and always tries to highlight the pros and cons of methods, principles, and processes. He is a member of the Skeptic’s society and enjoys the role of “Chief Skeptic.” Chauncey does not believe in magic numbers, miracle methods, or methodolotry.

Affiliations and Expertise

Senior User Researcher, Autodesk

View additional works by Chauncey Wilson

Brainstorming and Beyond, 1st Edition


Chapter 1. Brainstorming

1.1 Overview of Brainstorming

1.2 When Should You Use Brainstorming?

1.3 Procedures and Practical Advice on Brainstorming

1.4 Variations and Extensions to Brainstorming

1.5 Major Issues in the Use of Brainstorming

1.6 Data Analysis

1.7 What Do You Need for Brainstorming?

Recommended Readings


Chapter 2. Brainwriting

2.1 Overview of Brainwriting

2.2 When Should You Use Brainwriting?

2.3 Procedures and Practical Advice on Interactive Brainwriting

2.4 Variations and Extensions to Brainwriting

2.5 Major Issues in the Use of Brainwriting

2.6 Data Analysis

2.7 What Do You Need to Use the Brainwriting Method?

Recommended Readings


Chapter 3. Braindrawing

3.1 Overview of Braindrawing

3.2 When Should You Use Braindrawing?

3.3 Procedures and Practical Advice on the Braindrawing Method

3.4 Variations and Extensions to Braindrawing

3.5 Major Issues in the Use of Braindrawing

3.6 Data Analysis

3.7 What Do You Need to Use Braindrawing?

Recommended Readings


Quotes and reviews

"The book covers all aspects of brainstorming, from analysis of its strengths and weaknesses to practical advice on the best practices to conduct a brainstorming session…A quick and effortless read, this book can be enjoyed by anyone interested in the topic…readers with technical, managerial, or even literary backgrounds can equally appreciate it."--ComputingReviews.com, April 15, 2014
"The book shows that brainstorming can be most successful and productive when the facilitator knows the proper techniques for getting the most out of the participant’s brains…At 75 pages, Brainstorming and Beyond: A User-Centered Design Method is a quick read, and of value to anyone who plans on using brainstorming to the most effective level possible."--RSAConference.com, January 26, 2014
"The three chapters in this slim book present creative methods for generating product ideas and business solutions through speaking, writing, and drawing in a group setting. Each chapter identifies the strengths and weaknesses of the method, describes procedures to planning and conducting the brainstorming sessions, and suggests specific variations tailored for specialized contexts."--Reference & Research Book News, October 2013

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