Quantifying the User Experience, 1st Edition

Practical Statistics for User Research

 
Quantifying the User Experience, 1st Edition,Jeff Sauro,James Lewis,ISBN9780123849687
 
 
 

  &      

Morgan Kaufmann

9780123849687

9780123849694

312

235 X 191

Finally, the book usability practitioners need to confidently quantify, qualify, and justify their data

Print Book + eBook

USD 59.94
USD 99.90

Buy both together and save 40%

Print Book

Paperback

In Stock

Estimated Delivery Time
USD 49.95

eBook
eBook Overview

VST format:

DRM Free included formats: EPub, Mobi, PDF

USD 49.95
Add to Cart
 
 

Key Features

  • Provides practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices
  • Show practitioners which test to use, why they work, best practices in application, along with easy-to-use excel formulas and web-calculators for analyzing data
  • Recommends ways for practitioners to communicate results to stakeholders in plain English

Description

You're being asked to quantify usability improvements with statistics. But even with a background in statistics, you are hesitant to statistically analyze the data, as you may be unsure about which statistical tests to use and have trouble defending the use of the small test sample sizes associated with usability studies.

The book is about providing a practical guide on how to use statistics to solve common quantitative problems arising in user research. It addresses common questions you face every day such as: Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on the 1st attempt? How long will it take users to purchase products on the website? This book shows you which test to use, and how provide a foundation for both the statistical theory and best practices in applying them. The authors draw on decades of statistical literature from Human Factors, Industrial Engineering and Psychology, as well as their own published research to provide the best solutions. They provide both concrete solutions (excel formula, links to their own web-calculators) along with an engaging discussion about the statistical reasons for why the tests work, and how to effectively communicate the results.

Readership

Usability and user experience practitioners, software and web-development professionals, marketers, information architects, interaction designers, business analysts, market researchers, and students in these and related fields

Jeff Sauro

Jeff Sauro is a six-sigma trained statistical analyst and founding principal of Measuring Usability LLC. For fifteen years he’s been conducting usability and statistical analysis for companies such as PayPal, Walmart, Autodesk and Kelley Blue Book or working for companies such as Oracle, Intuit and General Electric. Jeff has published over fifteen peer-reviewed research articles and is on the editorial board of the Journal of Usability Studies. He is a regular presenter and instructor at the Computer Human Interaction (CHI) and Usability Professionals Associations (UPA) conferences. Jeff received his Masters in Learning, Design and Technology from Stanford University with a concentration in statistical concepts. Prior to Stanford, he received his B.S. in Information Management & Technology and B.S. in Television, Radio and Film from Syracuse University. He lives with his wife and three children in Denver, CO.

Affiliations and Expertise

Jeff Sauro, M.A., Measuring Usability LLC, Usability Metrics and Statistical Analyst

James Lewis

Dr. James R. (Jim) Lewis is a senior human factors engineer (at IBM since 1981) with a current focus on the design and evaluation of speech applications and is the author of Practical Speech User Interface Design. He is a Certified Human Factors Professional with a Ph.D. in Experimental Psychology (Psycholinguistics), an M.A. in Engineering Psychology, and an M.M. in Music Theory and Composition. Jim is an internationally recognized expert in usability testing and measurement, contributing (by invitation) the chapter on usability testing for the 3rd and 4th editions of the Handbook of Human Factors and Ergonomics and presenting tutorials on usability testing and metrics at various professional conferences. Jim is an IBM Master Inventor with 77 patents issued to date by the US Patent Office. He currently serves on the editorial boards of the International Journal of Human-Computer Interaction and the Journal of Usability Studies, and is on the scientific advisory board of the Center for Research and Education on Aging and Technology Enhancement (CREATE). He is a member of the Usability Professionals Association (UPA), the Human Factors and Ergonomics Society (HFES), the Association for Psychological Science (APS) and the American Psychological Association (APA), and is a 5th degree black belt and certified instructor with the American Taekwondo Association (ATA).

Affiliations and Expertise

James R. Lewis, PhD, Senior Human Factors Engineer, IBM

Quantifying the User Experience, 1st Edition

Dedication
Acknowledgements
About the Authors
Chapter 1: Introduction and How to Use This Book
Chapter 2: Quantifying User Research
Chapter 3: How Precise Are Our Estimates? Confidence Intervals
Chapter 4: Did We Meet or Exceed Our Goal?
Chapter 5: Is There a Statistical Difference between Designs?
Chapter 6: What Sample Sizes Do We Need? Part 1: Summative Studies
Chapter 7: What Sample Sizes Do We Need? Part 2: Formative Studies
Chapter 8: Standard Usability Questionnaires
Chapter 9: Six Enduring Controversies in Measurement and Statistics
Chapter 10: Wrapping Up
Appendix
Index

Quotes and reviews

"Quantifying the User Experience will make a terrific textbook for any series of UX research courses…I highly recommend this book to anyone who wants to integrate quantitative data into their UX practice."--Technical Communication, May 2013
"…as a whole, it provides a pragmatic approach to quantifying UX, without oversimplifying or claiming too much. It delivers what it promises. This book is valuable for both practitioners and students, in virtually any discipline. It can help psychologists transfer their statistical knowledge to UX practice, practitioners quickly assess their envisioned design and analysis, engineers demystify UX, and students appreciate UX’s merits."--ComputingReviews.com, March 19, 2013
"The most unique contributions of this book are the logic and practicality used to describe the appropriate application of those measures…Sauro and Lewis strike a perfect balance between the complexity of statistical theory and the simplicity of applying statistics practically. Whether you wish to delve deeper into the enduring controversies in statistics, or simply wish to understand the difference between a t-test and Chi-square, you will find your answer in this book. Quantifying the User Experience is an invaluable resource for those who are conducting user research in industry."--
User Experience, Vol. 13, Issue 1, 1st Quarter
"Written in a conversational style for those who measure behavior and attitudes of people as they interact with technology interfaces, this guide walks readers through common questions and problems encountered when conducting, analyzing, and reporting on user research projects using statistics, such as problems related to estimates and confidence intervals, sample sizes, and standardized usability questionnaires. For readers with varied backgrounds in statistics, the book includes discussion of concepts as necessary and gives examples from real user research studies. The book begins with a background chapter overviewing common ways to quantify user research and a review of fundamental statistical concepts. The material provides enough detail in its formulas and examples to let readers do all computations in Excel, and a website offers an Excel calculator for purchase created by the authors, which performs all the computations covered in the book. An appendix offers a crash course on fundamental statistical concepts."--Reference and Research Book News, August 2012, page 186-7

 
 
Back To School Sale | Use Promo Code BTS14
Shop with Confidence

Free Shipping around the world
▪ Broad range of products
▪ 30 days return policy
FAQ