Analyzing Social Media Networks with NodeXL, 1st Edition

Key Features

*Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA

*Demonstrates how visual analytics research can be applied to SNA tools for the mass market

*Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis

Description

Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft’s NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools -- NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application in the real world.

In Analyzing Social Media Networks with NodeXL, members of the NodeXL development team up to provide readers with a thorough and practical guide for using the tool while also explaining the development behind each feature. Blending the theoretical with the practical, this book applies specific SNA instructions directly to NodeXL, but the theory behind the implementation can be applied to any SNA.

To learn more about Analyzing Social Media Networks and NodeXL, visit the companion site at www.mkp.com/nodexl

Readership

Researchers, academics, practitioners, and students in visual analytics, information visualization, HCI, web design, user experience design, information architecture, database administrators, data/Information analysts, information and enterprise architects, data warehouse and systems engineers

Analyzing Social Media Networks with NodeXL, 1st Edition

I. Getting Started with Analyzing Social Media Networks

1. Introduction to Social Media and Social Networks
2. Social media: New Technologies of Collaboration
3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections

II. NodeXL Tutorial: Learning by Doing

4. Getting Started with NodeXL, Layout, Visual Design, and Labeling
5. Calculating and Visualizing Network Metrics 
6. Preparing Data and Filtering
7. Clustering and Grouping

III Social Media Network Analysis Case Studies

8. Email: The Lifeblood of Modern Communication
9. Thread Networks: Mapping Message Boards and Email Lists
10. Twitter: Conversation, Entertainment, And Information, All in One Network! - Scott Golder, Vladimir Barash
11. Visualizing and Interpreting Facebook Networks - Bernie Hogan
12. WWW Hyperlink Networks - Robert Ackland
13. Flickr: Linking People, Photos, and Tags - Eduarda Mendes Rodrigues and Natasa Milic-Frayling
14. YouTube: Contrasting Patterns of Interaction and Prominence - Dana Rotman and Jennifer Golbeck
15. Wiki Networks: Connections of Creativity and Collaboration - Howard T. Welser, Patrick Underwood, Dan Cosley, Derek Hansen and Laura Black
Appendix- NodeXL for Programmers- Tony Capone