Key Features
- Emphasizes the importance of a scientific sensory methodology used to measure and understand consumer perception
- Illustrates the importance of planning, managing, and communicating product sensory information in a way that is actionable to developers and marketers
- Presents demonstrated methods for test selection, application and measurement, and testing with the right consumer, including more typical usage environments
- Includes worked examples for interpreting and displaying results
Description
As with the three previous editions of Sensory Evaluation Practices, this book presents the latest developments and
methods of sensory evaluation, including those in areas of the front end of innovation, consumer acceptance/preference,
multivariate statistical analysis, discrimination testing, descriptive analysis, sensory claims substantiation for advertising, and information management. Additionally, related social psychological methods such as laddering, emotional profiling, and applications of qualitative research are explored.
Sensory evaluation testing establishes the consumer acceptability of a product. It can help identify issues before general
production has begun and potentially bring to light issues that hadn’t previously been considered a factor in the success of the project. The proper sensory testing process, application, measurement, and interpretation of results is imperative for the product developer as well as the product marketer.
In recent years there has been an effort to more closely link a product’s sensory experience with imagery and market
strategy on a global basis. The risks and benefits of these activities reflect the ferment within the field and demonstrate the willingness of sensory professionals to play a more active role within the business. These issues along with topics such as measurement and human choice behaviour are explored in this fourth edition, making it a timely and important resource for those working in product development, including sensory professionals, technical managers, product specialists and research directors in the food, beverage, cosmetics, and other consumer products industries of all sizes.
Readership
Food sensory professionals, technical managers and product development specialists, industry research directors, marketing, marketing research, advertising professionals, sensory evaluation undergraduates
