Global UX, 1st Edition

Design and Research in a Connected World

 
Global UX, 1st Edition,Whitney Quesenbery,Daniel Szuc,ISBN9780123785916
 
 
 

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Morgan Kaufmann

9780123785916

9780123785923

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The first practical guide that shows how to design products for the global market!

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Key Features

*Covers practical user experience best practices for the global environment

*Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world

*Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups

Description

GLOBAL UX: Design and Research in a Connected World discusses how user experience (UX) practice is changing and how practitioners and teams around the world are creating great user experiences for a global context. The book is based on interviews with practitioners from many countries, working on different types of projects. It looks behind the scenes at what it takes to create a user experience that can work across borders, cultures, and languages. The book begins with a quick look at the world outside of UX. This includes the external forces of change and globalization as well as an overview of how culture affects designers and the UX of products. It considers what global UX means for an individual practitioner, a company, and teams. It then turns to the details of global UX with the process and practice of research in the field; how information is brought home and shared with colleagues; and how it is applied in design. The final chapter presents some thoughts about how to deliver value both to projects and the users of finished products.

Readership

User experience designers, usability engineers, information architects, other human-computer interaction professionals, and students of human-computer interaction, software engineering managers, project and program managers, product and market managers, technical support and IT managers

Whitney Quesenbery

Whitney is a user experience researcher and usability expert with a passion for clear communication. Her projects include work for the National Cancer Institute (US), The Open University (UK) and IEEE (worldwide). She enjoys learning about people and using those insights to products where people matter. Pursuing her interest in the usability of civic life, she has served on two US government advisory committees: updating US “Section 508” accessibility regulations and creating standards US elections. She was president of the Usability Professionals’ Association (UPA) International, on the board of the Center for Plain Language, and is a Fellow of the Society for Technical Communications. Whitney is the author, with Kevin Brooks of Storytelling for User Experience: Crafting stories for better design (Rosenfeld Media, 2010). She’s also proud that her chapter “Dimensions of Usability” in Content and Complexity turns up on so many course reading lists.

Affiliations and Expertise

Principal, WQusability

Daniel Szuc

Daniel is Principal Consultant at Apogee, a usability consulting Services Company based in Hong Kong. Dan previously worked on a usability team for Telstra Australia. He is currently VP of the International UPA (Usability Professionals’ Association) and has lectured about UX in Hong Kong, China, Singapore, Malaysia, Australia, the USA, Israel, New Zealand, and Japan He co-wrote a “Usability Kit” with Gerry Gaffney which is an implementation guide providing best practices and guidelines for usability teams. Dan holds a BS in Information Management from Melbourne University in Australia. Currently lives in Hong Kong

Affiliations and Expertise

Principal, Apogee Usability Asia Ltd

Global UX, 1st Edition

Foreword Acknowledgements About the Authors Contributors Chapter 1 The Start of the Journey This Book Is about People Charting the Territory A Passion for User Experience A Global UX Toolkit Global UX Perspectives Innovation from Everywhere Moving Into the Future A Map of the Journey Chapter 2 It’s a New World The World Is Smaller ... and Larger Population Matters The Internet Is Flat Companies Are Changing Being Global Changing Relationships Developing Local Talent Multidirectional Influences Appreciating Local Talent New Relationships in Asia We Are More Connected UX and the Network Global Connections and Local Connections We Are More Mobile Building Connections Being a Global Person Innovation Happens Everywhere National Innovation Projects UX Growth New Ways of Innovating in New Markets New Models for Open Innovation Thinking Globally Is also Thinking Locally Thinking Globally Thinking Locally Chapter 3 Culture and UX Delving into Culture Culture We Share A Deep Layer Nationality and Culture Technology and Culture Companies and Culture UX and Layers of Culture Finding Difference and Sameness Relevant Differences The Question of Hofstede Language and Culture Communication and Context Cultures and Communication Styles Nuances of Meaning Chapter 4 Building Your Cultural Awareness Thinking Globally Is a State of Mind Being Open to Others Cross-Cultural Experiences on Every Corner Lab, Office, and Tourist Spots A Journey outside of Ourselves Taking Time Following Local Customs Learning the Language (at least a little) Finding Cultural Proxies (if you can’t travel) Be Genuine .... and Adapt Digging into Understanding Being Human Adapting Your Own Behavior Seeing Yourself Differently Chapter 5 Global Companies and Global Strategy Organizations Have Cultures, Too Organizational Cultures Are All Different Four Global Product Strategies HQ and the Regions The View Outside of Headquarters Maintaining a Global Brand Global Partnerships Two Sides to Outsourcing Adapting UX Practices for Off-Shore Work Changing Attitudes UX in the Organization Managing Global UX Teams UX as a Change Agent Managing Corporate Politics UX Can Make a Difference Choosing to Be Local Chapter 6 Effective Global Teams Organizing a Global UX Team Central UX Groups Global Offices for Functional Groups Face Time for Virtual Teams Working Globally Dealing with Distance Collaboration across Distance Sharing the Time-Zone Pain In the Same Place . for Key Moments Distance Collaboration Supporting Collaboration and Innovation Global Teams and Diversity Cross-Cultural Communication Making Everyone Part of the Conversation Workspaces that Support Collaboration People as Cultural Bridges Building UX and Cross-Cultural Knowledge Keeping UX Knowledge Fresh Local Community Global Community Global, Cultural Knowledge Chapter 7 Research in the Field Setting Research Goals Global Research Goals Time in the Field Planning a Global Research Project When, and Why, to Travel Schedule and Number of Participants Time for Local Logistics Time for Analysis Time for Discovery Choosing UX Techniques for Global Research Multiple Questions, Multiple Methods Users in Their Own Environment Other Research Sources But Not Focus Groups Remote Methods Choosing the Team People Outside of UX Local Partners Preparing for the Field Local Resources Getting the Team Ready Being in the Field Pace Yourself Other Experiences Working Effectively with Participants Recruiting Language Matters Interpreters Chapter 8 Bringing It Home Coming to Conclusions Analysis with the Whole Team Debriefing as You Go Analysis Over Distance Creating a Richer Picture Immersive Reporting Connect to the Research Telling the Story Stories through Photographs Stories with Video Stories through Sketches Acting Out the Story Stories through Personas Carrying the Conversation Forward A Broader Conversation Chapter 9 Design for a Global Audience Plan for Globalization Research Homework Build In Globalization from the Start Cultural Audits Content Strategy Decide on Your Strategy Managing a Global Brand One Product, with Minor Localization Locally Controlled Products A Global Template with Local Variations Getting the Language Right Language: A First Step in Localization Legal Requirements Beyond “Just Translating the Words” A Good Local Experience Global Products Adapt to Local Needs Fit into the Local Environment Design from Your Roots Chapter 10 Delivering Value Build Bridges Lead by Example Create Value References Contributor Biographies Index

Quotes and reviews

"If you work in a global team (or wish you did) -- or if your product or service goes outside your country (or you wish it did) -- you need this book. Hear the voices of 65 user experience practitioners who live and work globally. Whitney Quesenbery and Dan Szuc have taken these stories and wrapped them into fascinating and compelling insights about global work today." --  Janice (Ginny) Redish, author of Letting Go of the Words -- Writing Web Content that Works

"Your guidebook to becoming a design hero by applying the distilled wisdom from successful global UX teams: Gain strength from diversity, collaborate at a global scale, learn the local culture and then create value." -- Ben Shneiderman, University of Maryland

"In these pages the reader quickly gains an understanding of the intricacies, importance and excitement in global UX.  Whitney Quesenbery and Daniel Szuc have delivered a fabulous mix of experienced global voices that we all can take on the challenging and rewarding journey of (literally) making the world a little easier, a little safer, and little more fun." -- Robert M. Schumacher, Ph.D., Managing Director, User Centric, Inc.

"For designers and software architects, this volume on user interface design provides a discussion of practical and theoretical concerns surrounding the development of user experiences in computer software. Not designed to provide coding specifics, and language and platform agnostic, the work looks at key features of interface design from the generalized perspective of software design, development, and production. Topics discussed include culture and user interface design, strategies for global companies and products, field research, and planning for globalization."--Reference and Research Book News, Inc.

 
 

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