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Virtual Business Models
Entrepreneurial Risks and Rewards
1st Edition - February 5, 2016
Authors: Karin Bryder, Anki Malmborg-Hager, Eskil Söderlind
Language: English
Hardback ISBN:9780081001417
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eBook ISBN:9780081001820
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Virtual Business Models: Entrepreneurial Risks and Rewards focuses on companies with technology development, offering inspiration, guidance, and hands-on advice on how to utilize t…Read more
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Virtual Business Models: Entrepreneurial Risks and Rewards focuses on companies with technology development, offering inspiration, guidance, and hands-on advice on how to utilize the potential of a virtual company format.
The book provides an overview of key aspects of the company's activities, putting them into a comprehensive structure. In addition, both the rewards and risks of using the virtual company format are explored.
The virtual company format is here defined as a company with a small dedicated core staff. The company's development is performed by strategic alliances with external resource providers. In this way, the utilization of financial resources can be optimized with cost-effective product development. The book explores this concept and why it is attractive in a start-up phase for both companies who want to remain virtual and those that eventually want to develop into integrated traditional companies.
Provides an overview, and understanding of, a virtual company's key activities
Presents tactics that encourage communication between stakeholders associated with the virtual company
Allows users to master all details, while managing key strategic issues
Covers technology development and its required special skills and competencies
Researchers and students, entrepreneurs, information professionals
About the Authors
Foreword
Acknowledgments
Chapter 1. Introduction
The Virtual Company—a concept for innovation-based business
The Virtual Company—a model adapted to a changing world
Networking—a basic human activity
The Virtual Company—a networking concept
Created value belongs to the Virtual Company
Value creation
Boosting the innovation potential
Optimizing the use of resources
Chapter 2. Start-Up
The different origins of new and patentable ideas
The requirements for starting a company
Inventions made at an academic institution
Invention made by a private inventor
Invention made within a company
Chapter 3. Communication and Control
A story from real life: the meeting that never took place
Introduction
The stakeholders represent a multitude of goals and agendas
Common goals must be defined actively
Resources
Documentation should be clear and define responsibilities
Plan both for internal and external communication
Virtual Company relies on virtual communication
Chapter 4. Business Development
Business development
Components in business development
Value proposal
Market position
Setting up and coordinating the team
Business plan
Identifying the new business landscape using competitive intelligence
Comment to business development in Virtual Companies
Conclusion
Chapter 5. Agreements
Introduction
Certain key agreements for the Virtual Company
Governing law and disputes
Conclusions and recommendations
Chapter 6. The Importance of Intelligence
Introduction
Intelligence
Competitive intelligence
Business intelligence
A continuous process
Competitive intelligence and the Virtual Company
Chapter 7. Intellectual Property – Patents
Patent
Core value
The patenting process
Freedom to operate
Costs
The outline of a patent
Infringement
Post grant
Case studies
Things to remember
Chapter 8. Financials and Valuation
Introduction
Financing
The art of valuation of your company
Financial accounting and bookkeeping
Financial control
Chapter 9. Exit
Introduction
Product and market
Return on investment
Risk
Offering to the market and evaluating the company/project
Market communication
Marketing material
Deal making
Chapter 10. Risk and Rewards
Risks and rewards
Rewards
Risks
Conclusion
Chapter 11. Case Studies
Experienced professionals give their view
Glossary
Index
No. of pages: 188
Language: English
Edition: 1
Published: February 5, 2016
Imprint: Woodhead Publishing
Hardback ISBN: 9780081001417
eBook ISBN: 9780081001820
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Karin Bryder
Karin Bryder has extensive experience as project manager within the fields of pharmaceuticals and med tech and has acted as IP manager and CEO of companies using a virtual company format. Karin holds a PhD in Medical Science with focus on Immunology. Her academic work also includes studies of DNA vaccines and virus genetics.
Affiliations and expertise
Project Manager, Pharmaceutical field
AM
Anki Malmborg-Hager
Anki Malmborg has extensive experience from business development within life science. She has worked for several small biotech companies, both as CEO and board member and as an investment director. Anki has a M. Sc. in Chemical Engineering, holds a Ph.D. in Immunotechnology from Lund University and a Pharma-MBA from Falconbury.
Affiliations and expertise
Board member and Investment director, Biotech companies
ES
Eskil Söderlind
Eskil Söderlind has extensive experience from the business area with focus on life science He has past and present experience as Investment Director, CEO and as board member. Eskil´s formal education includes a PhD in molecular biology from Uppsala and an associate professorship at Lund University; he also has an executive Master of Business Administration (MBA) diploma
Affiliations and expertise
Investment Director, CEO and board member, Avena Partners