Journal of Retailing and Consumer Services

Editor Harry Timmermans EIRASS, Technische Universiteit Eindhoven, Po Box 513 Hg 5. 25 Postbus 513, 5600 MB Eindhoven, Netherlands, Editorial Board L.T. Bei National Chengchi University, Wenshan, Taipei, Taiwan, ROC, G. Birtwistle Glasgow Caledonian University, Glasgow, UK, A. Borgers , K. Campo Katholieke Universiteit Leuven, Leuven, Belgium, M.C. Cant University of South Africa (UNISA), Pretoria, South Africa, M. Cardoso Business School - ISCTE, Lisbon, Portugal, G. Cliquet Université de Rennes I, Rennes, France, Y. Ekinci Oxford Brookes University, Oxford, England, UK, A. Finn University of Alberta, Edmonton, AB, Canada, C. Flavian Universidad de Zaragoza, Zaragoza, Spain, T. Foscht Karl-Franzens-Universität Graz, Graz, Austria, E. Gummesson Stockholms Universitet, Stockholm, Sweden, H. Hruschka Universität Regensburg, Regensburg, Germany, M. Hui Chinese University of Hong Kong, New Territories, Hong Kong, D. Iacobucci Vanderbilt University, Nashville, TN, USA, V. Liljander Hanken School of Economics, Vaasa, Finland, S. Lotz University of Arizona, Tucson, AZ, USA, J. Louviere University of Technology Sydney, Broadway, Australia, C. Mauri Università Bocconi, Milan, Italy, P. McGoldrick University of Manchester, Manchester, England, UK, L. Moutinho University of Glasgow, Glasgow, UK, A. O'Cass University of Newcastle (New South Wales), Callaghan, NSW, Australia, H. Oppewal Monash University, Clayton, VIC, Australia, K. Park Yeungnam University, Gyeongsan, South Korea, B. Quinn University of Ulster, Coleraine, UK, L. Sim National University of Singapore (NUS), Singapore, Singapore, H. Stubbe Solgaard Copenhagen Business School (CBS), Frederiksberg, Denmark, J. Swait Gainessville, FL, USA, N. Wrigley University of Southampton, Southampton, UK