Walter McDowell

Walter McDowell

Before entering academia, Professor McDowell spent over two decades in commercial television, including station management positions in promotion, programming, and creative services. After earning his doctorate in from the University of Florida, and teaching for several years at Southern Illinois University, he joined the faculty of the School of Communication at the University of Miami in 2001. In addition to teaching various media management courses, Professor McDowell has published media branding studies in several academic publications including The Journal of Media Economics, and the International Journal on Media Management. A nationally known consultant, he also has authored two books published by the National Association of Broadcasters and Focal Press Branding TV: Principles and Practices (with Alan Batten) and Troubleshooting Audience Research.

Affiliations and Expertise

Walter McDowell, Ph.D. spent over two decades in commercial television, including station management positions in promotion, programming, and creative services. He is currently a faculty member of the School of Communication at the University of Miami.

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Walter McDowell

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