Roberta Capitello

Roberta Capitello

Roberta Capitello Ph.D., is Associate Professor of Agricultural Economics at the University of Verona (Italy), Department of Business Administration. She teaches Wine Economics and Food and Wine Marketing. Her special research interests are in consumer behavior and marketing and communication in the wine industry. Her recent publications include book chapters on the management of wine events and on the Chinese wine import demand, and scientific articles on the analysis of consumer behavior in new markets, the Generation Y’s attitude towards wine and the online communication strategies of wineries.

Affiliations and Expertise

University of Verona, Italy