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Probabilistic Methods for Financial and Marketing Informatics
 
 

Probabilistic Methods for Financial and Marketing Informatics, 1st Edition

 
Probabilistic Methods for Financial and Marketing Informatics, 1st Edition,Richard E. Neapolitan,Xia Jiang,ISBN9780123704771
 
 
 

  &      

Morgan Kaufmann

9780123704771

9780080555676

432

235 X 191

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Key Features

* Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance.

* Shares insights about when and why probabilistic methods can and cannot be used effectively;

* Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics.

Description

Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans

Readership

This book is for all R&D professionals and students who are involved with industrial informatics, that is, applying the methodologies of computer science and engineering to business or industry information. This includes Computer Science and other professionals in the data management and data mining field whose interests are business and marketing information in general, and who want to apply AI and probabilistic methods to their problems--in order to better predict how well a product or service will do in a particular market, for instance. Typical fields where this technology is used is in advertising, venture capital decision making, operational risk measurement in any industry, credit scoring, and investment science.

Richard E. Neapolitan

Richard E. Neapolitan is professor and Chair of Computer Science at Northeastern Illinois University. He has previously written four books including the seminal 1990 Bayesian network text Probabilistic Reasoning in Expert Systems. More recently, he wrote the 2004 text Learning Bayesian Networks, the textbook Foundations of Algorithms, which has been translated to three languages and is one of the most widely-used algorithms texts world-wide, and the 2007 text Probabilistic Methods for Financial and Marketing Informatics (Morgan Kaufmann Publishers).

Affiliations and Expertise

Northeastern Illinois University, Chicago, USA

View additional works by Richard E. Neapolitan

Xia Jiang

Affiliations and Expertise

University of Pittsburgh, PA, USA

Probabilistic Methods for Financial and Marketing Informatics, 1st Edition

I: Informatics and Baysesian Networks; Introduction to Informatics; Basics of Probability and Statistics; Algorithms for Bayesian Networks; Decision Trees and Influence Diagrams. II: Business Informatics: Collaborative Filtering; Targeted Advertising; Market Basket Analysis; Venture Capital Decision Making; Measuring Operational Risk; Credit Scoring; Applications to Investment Science. Appendices.

Quotes and reviews

One of the features I appreciate most is that almost all the examples refer to real-world situations, which is especially useful because it shows how to build probabilistic models for other domains. --Francisco Diez, UNED, Madrid, Spain
 
 
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