Betina Piqueras-Fiszman

Betina Piqueras-Fiszman

Prof. Betina Piqueras-Fiszman is Assistant Professor in the Marketing and Consumer Behaviour group at Wageningen University. Previously she worked as a Postdoctoral Researcher at the University of Oxford. She specializes in food sensory science and consumer behavior. Her research focuses on the exploration of new ways to understand food perception, preferences, and motivations. She currently coordinates and teaches courses around these topics at Wageningen University and participates in related courses in other universities. She is currently working in several research projects in the interface between food technology, human nutrition, and consumer behavior to promote more pleasant and healthier eating experiences and undertaking a wide range of collaborations with multinational companies.

Affiliations and Expertise

Assistant Professor, Marketing and Consumer Behaviour group, Wageningen University, Netherlands

Book

Editors: Betina Piqueras-Fiszman & Charles Spence Release Date: 13 Apr 2016
Print Book:
USD 212.50
USD 250.00