Barrie Gunter

Barrie Gunter

Barrie Gunter is Professor of Mass Communication and Head of the Department of Media and Communication, University of Leicester. He was formerly Professor of Journalism Studies at the University of Sheffield and previously worked in the broadcasting sector. He has published 47 books and over 250 book chapters, journal articles and other reports on a range of media, marketing and psychology topics. Among his current interests are the adoption and use of internet and digital TV applications.

Affiliations and Expertise